How we keep groups small (and why it actually matters)
Twelve people, one route, and a lot fewer logistics than you might think. Here is the actual reasoning behind it.
It's not a branding decision
We cap most trips around twelve people because that's roughly the number where a group still moves like one unit. Everyone fits in one van. Nobody waits twenty minutes for the last three people at a viewpoint. A restaurant can seat you without rearranging its whole dining room.
Past that number, a trip quietly turns into logistics — headcounts, splitting into sub-groups, someone always catching up. None of that is dramatic on its own. It just adds up into a different kind of trip than the one we want to run.
What you actually notice
By day three, you know everyone's name. By day six, you know who takes the worst photos and who always has snacks. That's the part people mention afterwards more than the itinerary — not the number of hikes, but who they did them with.